The Groover Logo – Design Process

Sketching is fun! Really!

For me, sketching is the most enjoyable part in doing any logo project.

Just thought I would put this up on our blog. This is a real fun logo design project done for a music mobile app, specializing in electronica – pop genre. We have done quite a bunch of doodles for this one, ultimately ended up using a retro robot mascot for the logo as it really symbolizes the pop culture of that particular genre’s era.

The sketches shown here are just a small part of all the doodles we did. Since robots and characters are ‘easier’ to the eyes, I didn’t include our shapes and form exploration for this logo. Anyway… final design can be seen below, with short animated GIF to show the ideation process. This was also a shot for Dribbble a couple days ago.